Organization name Batzu Description of the organization and its target audience Batzu is your personal magazine on iPad in your living room, kitchen, and bedroom. Batzu is your iPad magazine that you open in the morning to check news, your magazine to look up recipes for cooking dinner and your magazine to catch up on the latest gossip in the entertainment or scores from your favorite sports teams. Batzu means Howling Monkey in Latin. Batzu is a monkey from Latino jungle. Batzu is a character who likes to explore different places. Batzu is playful and adventurous. Everyone has a Batzu at heart. Industry Technology Description iPad, iPhone and Android app icon for app store for mobile startup. We would like to explore icon design concept involving - flipping magazine - ibook magazine - howling monkey from Latino jungle or rain forest - howling monkey carry a magazine on his arm swinging in the rain forest - Latino monkey howling hungry for bananas Batzu is an iconic latino monkey who is adventurous, like to explore things and places, playful, curious, hungry for news and entertainment. Batzu is your personal hero for the day and night. Batzue saves you from a long boring day you would like to escape. Everyone has a Batzu at heart. Notes It's OK to explore the character in a gaming fashion