Marketing Manager, Digital Brand Strategy Central London Contract (6 to 9 months) Up to £43k (pro-rata) Our client is one of the world’s leading news organisations and this Marketing Manager position is for their business information service. The Marketing Manager will be supporting the Marketing Director in growing the awareness of the business information service in Europe and the Americas, always communicating the benefits of the EIU products and services, and the core proposition, in order to build a prospect database ready for lead nurturing. Key Accountabilities · Build a prospect pool using the following channels: o E-communication o PR o Social media o Search engine marketing · Management of the digital brand strategy marketing budget for Europe and the Americas activities · Manage Europe and the Americas PR agencies on a day to day basis to ensure maximum coverage in tier one media, and vertical press to support custom research initiatives, within agency budgets · Work closely with Editorial to develop relationships between PR agencies and editorial teams · Devise and implement activities on social media platforms to drive engagement with the target audience – involves working with editorial teams and marketing colleagues in London and New York · Be the brand champion in the Europe and the Americas Key skills & experience · Undergraduate degree · Solid experience in a marketing-led business that uses multiple channels · A track record in delivering successful marketing campaigns using email, search and social media · Strong understanding of search engine optimisation and previous experience of running SEO campaigns · Experience of delivering persuasive presentations · Advanced skills in Microsoft Office · Google Analytics/web analytics · Good understanding of web architecture Please apply to find out more.
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