Company Name: Varia Slogan: What We Do: Varia is a new startup company intent on being an exclusive distributor of institutional furniture and equipment and also offer design assistance, consulting and installation. Our Industry: Construction Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - High Design #2 - Premium Products & Services #3 - Versatile logo (app, business card, letterhead, etc.) Our Target Audience: College & University facility directors, interior designers and architects. Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: No particular color as long as it is used conservatively. I do like light green and gray, or orange and gray. I do not want blue or purple. Our Ideas and Additional Information: One of the primary companies we will be representing: http://navettadesign.com/ Simple, elegant, conservative yet current. Where we will use the Logo: Web, Print