Design - brochure design for Evelyn's Ultimate Pecan pies and More
Organization name Evelyn's Ultimate Pecan pies and More Description of the organization and its target audience The target audience would be purchasers (hotel chains, businesses, organizations, individuals, caterers, wedding planners, etc). I realize this is a large audience, but right now I can't afford separate brochures for different audiences. Those companies, organizations, people looking to support Service Disabled Veteran Owned Small Businesses (SDVOSB). The target age is likely late 20s on up, male and female, middle class (those who appreciate quality and will pay for it..., these are not your typical grocery bakery products). They are likely college educated or successful entrepreneurs, patriotic and appreciative of those who have served (retired with 25 years of service) varied interests and lifestyles, well traveled, strong core values (i.e. very likely to reward friends, customers, clients, etc who have contributed to their success). Brochure to design Tri-fold (6 sides) Letter (8.5" x 11") Requirements - front of brochure I have a company logo, website and phone number. I tend to think that info should be on the front, but not wedded to it. Will leave it to the creativity of the designers. Color scheme of purple and gold needs to also be incorporated but you are not limited to those colors. Please visit the website for inspiration: www.evelynsultimatepecanpies.com Requirements - body of brochure A description of who we are, the products we offer, our capabilities, but most of all content that compels the purchaser to want to patronize the company: SDVOSB, high quality ingredients and products, text may include the following: Tag line: Authentically Southern, Uniquely Delicious Savor The Tradition! Beginning with a secret family recipe, Evelyn sought out to recreate the exquisite pecan pies that her mother and grandmother once made. Their generational guidance, and her years of international travel continued to heavily influence cooking and baking of her special dishes and family traditions. While traveling the world, she began to integrate various herbs and spices, unique to the countries she visited into some of her favorite and most popular dishes. A physician by profession, Evelyn began her company in 2008. she was urged to sell them to the consumers and restaurants after serving pecan pies and other desserts to friends, at a dinner parties, and other events for years. Hundreds of pies and a decade later, Evelyn's Ultimate Pecan Pies and More has become the "go to" source for gourmet, Southern style pecan pies and other fabulous gourmet desserts. Evelyn’s Ultimate Pecan Pie Company markets and sells high quality, homemade pecan, sweet potato, and sweet potato pecan pies through three primary sales channels: retail, corporate and wholesale, serving individual consumers through our online store or orders by telephone, small businesses to large corporations or any segment in between with pies for gifts, catered events, and personal consumption. Savor the tradition and order a pie today! Products: 9 inch pies 3 inch tarts 4 inch tarts 1 inch-bite size treats (special order only) pour-a-pie (pie filling) for individual consumers or restaurants that prefer to bake product in their own facility and use their own pie crusts. Available in two sizes: * small: filling for individual 9 inch pie (primarily for individual customers) * large: filling for twelve 9 inch pies or 156 small (3 inch) tarts or 108 large (4 inch) tarts * custom gift sets/baskets (special order) * wedding pies and wedding favors “...Thank you very much for the wonderful pecan pies. They were amazing...I feel like I'm a pecan pie expert...Filling: perfect consistency and the perfect amount. Pecans: now I don't know were most people get there pecans, but yours must come from heaven...I didn't know you could have perfect pecans, but you found some way.” -Walter, E&S Gallery, Louisville, KY ` Requirements - back of brochure The following text can be used in the body or back cover of the brochure. Designers can feel free to add or delete text to provide the best design and information. Authentically Southern,Uniquely Delicious Built on reputation alone, Evelyn’s pies have been made famous over the years by those who eat them. For over 20 years only her friends, family, and their associates have been treated to these divine, delectable, straight-from-the-oven desserts. Now they are available to you too! Her secret recipe and flavor pac uses only premium ingredients - farm fresh eggs, delicious hand selected meaty pecans, grade AA butter, high quality chocolates and first rate pure flavoring. Exquisite, not too sweet and not syrupy, but created to exceed the highest of expectations. Pies may be refrigerated up to 10 days (but it won't last that long) or placed in the freezer for up to 8 months in a zip lock plastic bag. Products can be shipped anywhere in the United States and are specially packaged to keep the freshness intact. We offer three sizes, 9 inch, 3 and 4 inch tarts and bite sized treats (special order only) in six mouth watering gourmet flavors, traditional pecan, chocolate chunk, orange, amaretto, raspberry, and coconut. Chocolate chunks can be added to any flavor (i.e.orange-chocolate chunk, amaretto-chocolate chunk, raspberry-chocolate chunk, etc) for an additional charge. For restaurants and wholesale distributors, we offer a quick and easy dessert solution for your customers with our thaw and serve pies or pour-a-pie options. Nothing tops off a great meal like a slice of mouthwatering pecan pie. Dessert is often your customer’s last impression and a slice of Evelyn’s Ultimate Pecan Pie will make sure they leave with the perfect memory. CONTACT INFO: WEBSITE: www.evelynsultimatepecanpies.com E-MAIL: email@example.com PHONE: 1-877-ULT-PIES (toll free) 1-877-858-7437 ADDRESS: Business only, product can only be purchased online or via phone orders. 90F Glenda Trace #314 Newnan, GA 30265 “I have been a pecan pie guy for years. Not just any pecan pie will do mind you, for I am an out and out pie snob. Since my earliest childhood I’ve only had eyes for my grandmother’s pies. She grew up on a farm in Winter’s California, and she began mastering her pecan pie recipe around the time she turned nine. She passed away peacefully a few years ago, before I was able to master her handcrafted pecan pie masterpiece. Over the years I have eaten all kinds of pies, but none has come close to the perfection that was grandma’s. Until now, Evelyn’s is the only pecan pie I have tasted that can match the magic of my grandmother’s recipe. It is definitely a must try!" -Andre, Homestead Technologies, Menlo Park, CA Style/theme ideas for the brochure For insight to imagery, take a look at website. Again, colors are purple and gold, but not limited to those. I'm looking for classy, sophisticated, yet playful with wide appeal. What to avoid Anything to ethno/ gendercentric, wide appeal is what's desired.
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