Name to incorporate in the logo Contingent Return Analysis (TM) Slogan to incorporate in the logo None specified. Description of the organization and its target audience This is an interesting opportunity to incorporate a physical concept into an sleek abstraction. The actual name "Contingent Return Analysis" should not be in the logo. It seems to long. So maybe the name can go next to the logo if needed. The name is a proprietary trademark (brand) for a product/service provided to venture capital firms. It's a complex computational analysis that let's them predict the portion of total proceeds that different shareholders would get depending on how successful the company is. In reality, the payouts to different shareholders is much more complex than a simple percentage. Payouts can occur in multiple payments over time, and "who gets how much" can be very complex due to various special provisions and preferences that different types of investors have. Industry Accounting & Financial Preferred logo types An abstract shape or symbol is used to convey the values of your business. An abstract shape or symbol is used to convey the values of your business. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences grey and blue To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes None specified.