Web Analytics Administrator
This is a 9 month contract with our client in Oak Brook. • This individual will be responsible for generating reports from external and internal data sources, creating actionable trend information, and ensuring that internal constituents have the information necessary to make informed business, marketing, and product decisions. • Day-to-day management of Web Analysts to ensure tracking, reporting, and analytics are functioning optimally; • Educate the company as a whole regarding Web metrics - ranging from terminology standardization to the impact of user behavior on key conversion and revenue factors; • Analyze web site performance and trends, and click stream path analysis activity; • Conduct Ad-Hoc Traffic Analysis of key areas of the site; • Develop and evolve monthly Web Traffic Reports; • Participate in the design and site flow to make sure that all metrics are built into the system; • Working with product to optimize features and functionality around usage, page yield and relevance and to set benchmarks and establish analytics for key performance criteria; 5+ years experience in I/T; 3+ years experience with Web Metrics reporting and analytic tools; Mid level experience with Web analytics, configuration, and web metrics reporting; Demonstrated track record of successful Web analytic system and project implementations; Strong written and oral communication skills; Strong data interpretation, reporting and presentation abilities. Web Trends and Google Analytics expertise Web development and usability skills, proficiency with Microsoft Office suite
Oak Brook, IL
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