Company Name: Howard Tech Advisors Slogan: What We Do: We provide a full range of IT services for small-medium businesses. Our Industry: Technology Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - we are tech experts but more importantly business focused #2 - we are highly responsive - huge differentiator #3 - people oriented - different than normal tech folks - strong communication skills Our Target Audience: Our clients are small businesses - accountants, attorneys, financial advisors, real estate firms, medical practices, etc. The owner is our specific target and he/she doesn't know a lot about technology, except that his business is dependent upon it. The owner is very busy and stressed out, we have to make a good first impression. We are selling to professionals, typically well educated. Our focus is in Maryland (between Baltimore and Washington, DC). Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Emblem An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include: Web 2.0 Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: blue, grey, yellow, orange, white Our Ideas and Additional Information: see our current brochure for an overview of our services Where we will use the Logo: Web, Print, Mugs, T-shirts