Name to incorporate in the logo The Craft Beer Connection Slogan to incorporate in the logo Probably this subtitle: Growler and Bottle Shop Description of the organization and its target audience This is for a specialty craft beer retail store (growlers and bottles). We are considering 2 extremes in terms of what kind of logo we want. Stereotypical beer logos have scrolls and bunches of wheat, rye, and hops worked into it (See Sierra Nevada's logo for instance). We are looking for something in that vein or something cleaner and unique to fit into an old-world craft, artisanal beer motif. Either way, we need it to convert easily to a one-color graphic to be able to have it imprinted on our growlers (64 oz re-usable jugs to be filled with craft beer). I also uploaded a first, weak attempt at a logo, which captures the artisanal old world feel that we like, but seems to lack something. So in conclusion, we like hop nuggets, rye stalks, etc., but we are giving artistic discretion when it comes to either following in the traditional beer logo motifs or branching off into something cleaner and old-world and artisanal. Industry Food & Drink Preferred logo types An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences I'll leave it to creative descretion (consult the uploaded graphics) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Notes questions? gandrews391@gmail.com