Head of Marketing
We are currently recruiting a Marketing Manager for the Specialist Holiday Group sector. SHG is part of TUI Travel PLC Specialist & Activity Sector. Sovereign, Citalia & Meon are part of the Specialist Holidays Group division, with years of expertise in the marketplace. Sovereign Luxury Holidays with over 40 years of expertise offers only the best hotels in a range of European destinations and beyond. Citalia, the leading Italian destination specialist has over 75 years of experience and has Italy covered. Meon offers quality villa holidays. All of the brands offer an exciting range of holiday options in many destinations and are renowned for quality, expertise and the exceptional value they offer to their customers. Reporting to the Managing Director, this role will be responsible for leading and developing a dynamic marketing function to further develop and increase the reach and direct business of these major travel brands. What You'll Be Doing • Responsible for defining and executing a multi-channel marketing strategy to deliver growth by identifying and targeting new customers and maximizing existing customer relationships • Define and implement a cohesive brand strategy across the entirety of the business; assuming the role of brand guardian and driving appropriate engagement with the customer in all forms of communication • The management of all aspects of the marketing function both off-line and online; to include paid search, online advertising, SEO, social media, direct marketing and CRM • Delivery of a marketing approach which is driven by data, insight and a clear understanding of attribution in relation to return on investment • Clear appreciation of the commercial environment and an ability to create timely and effective tactical campaigns • Build strong relationships with commercial marketing partners and deliver effective mutually beneficial joint marketing vehicles • Significant contributor to the overall business strategy What We're Looking For • A minimum of five years senior marketing management experience • Strong leader with the ability to work across all marketing disciplines • Bright, innovative marketer with the ability to drive change and challenge traditional practices • Thorough and current knowledge base of online and direct marketing principles and techniques • Track record in building and developing a strong, performant team that relishes change and challenge • Results driven with a track record in developing successful brand strategies and delivering customer focused segmented marketing campaigns • Strong communication skills and the ability to build excellent internal and third party relationships • Great motivator with the ability to deliver several initiatives within challenging timescales • A passion for travel and ability to travel to destinations featured What We Can Offer • Competitive salary • Holiday entitlement of 25 days increasing with service to 28 days • Holiday concession purchase • Affinity reward scheme – online discounts on products & services • Late seat and accommodation offers • Childcare vouchers • Cycle to work scheme • In-flight discount of 20% • Foreign exchange discount at TUI retail outlets • Contributory Pension scheme • Career progression opportunities
Related projectsSearch for freelance jobs
can’t wait for more clients
and advertising. Thank you."