Name to incorporate in the logo Trades Focus Slogan to incorporate in the logo Building a Foundation for the Construction Industry Description of the organization and its target audience Online community providing services for Contractors in the construction industry. Industry Construction Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue/Red /Orange/Black/White  To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Notes I would like a simple but yet catchy design to attract men between the ages of 30-65 in the construction industry. The majority of these customers may not be very computer savvy but the idea is to catch their eyes so they will attempt to join the online community.  The name "Trades Focus" refers to all focusing on all "trades" in the construction industry such as plumbers, electricians, etc..