Name to incorporate in the logo Woisio Slogan to incorporate in the logo World is yours Description of the organization and its target audience Woisio is an online media platform designed to radically change the online watching/listening/reading experience and the pain points that surrounds that experience. Our operating model is non-existent today and it places end users at the top of the online media value chain. Our punch line is “Woisio is a stage for places, things and concepts revolving around you. “ BTW, woisio is a mock-up word we came up with based on “World is yours”. Ultimately the target will be the mass internet users. That is a core value proposition for us. That is, to make the relevant and quality online media consumption easier for all. Online media is a huge/chaotic/scattered universe. It is really hard to find relative content in the current online world and as an end user you are usually lost. There are millions of hours worth content online but you still have difficulty to find what to watch/listen/read next. You spend as many minutes searching for what to watch/listen/read as you spend actually enjoying it. This is quite frustrating and ultimately, you usually give up. Consider the amount of time people spend on YouTube, average about ten minutes per month, which is ridiculously low. There has not been a real effective solution despite hundreds of millions of dollars thrown at this problem because the quest, as it usually is, has been around technology; all the analytics, recommendation engines, predictive models developed to put the next relevant content in front of the user. We, at woisio, think that the real solution should be • Embedded in the collective/social wisdom and power of people and no analytics machine can beat that. People should be able to determine what is next on a stage. • Game like. We are all kids deep down and nothing beats a good game. • Together, here and now. Media is mostly fun and fun needs to be social. There is not a single platform on the Internet that provides this type of experience today That is the challenge we have taken on as woisio. Industry Internet Preferred logo types An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Representing trends from the internet including gradients, rounded corner etc. An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Representing trends from the internet including gradients, rounded corner etc. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Green, Orange, Yellow, Red To be used on Online (Website, online advertising, banner ads etc) Notes Key notes regarding the brand: - On a serious rebellious mission, but not taking ourselves seriously. - In awe of human mind and collective wisdom. - Fun, colors, diversity and intellect are our bread and butter. Because these are the essential elements of humans at large. - No compromise on fairness. - Can't survive without humor. - We would have fun with the platform, we would experiment and see what sticks and what doesn't.