Name to incorporate in the logo nurep Slogan to incorporate in the logo None specified. Description of the organization and its target audience nurep is a digital health company that is developing a cloud based communication platform that connects healthcare professionals (e.g. Physicians-who would use the product) with the life sciences industry (e.g. Pharmaceutical sales representatives-who would gain access to their customers via the product)--therefore we have two target audiences. Industry Medical & Pharmaceutical Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. Representing trends from the internet including gradients, rounded corner etc. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue (e.g. 50,66,90 is what we have been using) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Key words associated with our product are as follows: innovative, communication, on-demand (medical information on demand)