Customers who activate products are far more likely to renew. So, any product with a lower than normal activation rate needs attention. One thing we can do is message customers in different ways to encourage them to use or activate the product they purchased. To properly discover activation rate, we needed to define what activation means. It's different from product to product. Our first step was to define, for each application, what activation means. (This will be provided) >>>>>>> Here is where the development requirements come in... Next, we built a centralized internal service to log any customer event statistic that we want. (We need to list the different possible customer event and their possible reactions) If we can collect this event data and document a customer's strategic path; it's easy for our application developers to send events via an API. They may then correlate this data with customer persona data to determine what types of customers perform what types of actions. We are looking for a: User Event Logger to record and report actions of members. Desired Skills: MySQL PHP Keywords: Database Development, MySQL, PHP
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