Senior eMail associate
Major responsibilities and duties: - Supervise and responsible for the end-to-end production of a set of email campaigns from specification through launch (Quality control for HTML for email, template design and testing); Thoroughly validate functionality and appearance across devices, clients and browsers. - Experience project managing large email campaigns. - Be familiar with managing customer data as it relates to email - Responsible for email QA process all versions of email campaigns and provides changes/approval to email vendor as needed - Manage the set-up and execution of email campaigns in current company email service provider - Optimize process maps for most efficient execution - Bring industry best practices to light for use in Grainger’s program - Contribute to creative development, including content, template and imagery - Isolate testing opportunities, measure against control group and present learnings using multivariate testing techniques - Works with eMail Planning Manager as well as in-house creative team to deliver the email creative assets. In addition, ensures that the process (from set-up, review, QA, and deployment) is streamlined and well managed - Render email messages with a global mindset – advise the design process early on to minimize production complexity without sacrificing message efficacy - Resolve technical issues in email message functionality - Articulate the email production team’s needs of supporting tools and systems - Assists in email traffic, customer acquisition and revenue forecasts - Contribute to creative development, including content, template and imagery - Isolate testing opportunities, measure against control group and present learnings using multivariate testing techniques Requirements: • Bachelor’s Degree with minimum 5-7 years’ experience in eMail marketing, Marketing IT, web management, other technical role in support of customer-facing programs • Project management experience; ability to bridge teams from different functional areas • Attention to detail, and exceptional organizational skills • Ability to multi-task in a fast-paced environment and keep projects on time • Strong understanding of the interaction between email messages and web sites • Familiarity with segmentation and high-volume list pull and email delivery processes • Experience with campaign management and email systems (ESP or in-house implementation of CRM software) • Experience with software coding principles, UI design and templating languages • Understanding of A/B test process and analysis • Proven experience in an email marketing program within a B2B environment • Familiarly with e-commerce technologies, especially those that support email marketing • Experience working with an email marketing service provider • Strong analytical skills, familiarity with direct marketing metrics • Organizational skills to coordinate and complete multiple and varied projects across multiple brands • Excellent communication skills, comfortable communicating results and recommendations to a variety of audiences • Proven ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines • Knowledge of email marketing trends, concepts and practices • Strong project management and time management skills
Lake Forest, IL
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