At the banners begining you see frame 1, with a corner you can pull. Before the user decide to pull it should animate out and in a little bit so the corner grabs the users attention. Just nice and calm. The user pulls the edge and can see what’s beneath. As soon as 30-40% of the lower layer is visible, the background image (“50%” artwork) to zoom in in a calm manner, could be with some motion/zoom blur. When the edge is fully pulled off, text 2 animates in from left, again it would be nice with some motion blur and deceleration. Use Tweenlite and quint easeout for this. Then pause a few seconds and slide the text out to the left again (motionblur and easein) and text 3 will now come in the same way as text 2. After a few more seconds the corner/edge will animate back in and reveal sender info(logo, tagline), text 4 and the blue button. Specs : We are talking Google banner specs, so we need clickTag and a filesize below 50Kb or as close as possible. Use AS2 for this banner.