Name to incorporate in the logo Junior ESSEC Conseil Slogan to incorporate in the logo None specified. Description of the organization and its target audience Junior ESSEC is a consulting firm founded in 1967 by ESSEC Business school students. We provide our client market studies, satisfaction enquiries, and organizational audits. Every year, 6 to 9 ESSEC student join Junior ESSEC Conseil for 2 years. Those students are project leaders, meaning they control the whole company: selling process, administrative and accounting formalities, recruitment, analysis and presentation for all the missions we have (250 per year). For each mission, we need to recruit ESSEC students for small jobs like phoning or passing questionnaires in the streets. Our competitive advantages are: - Lower prices (less taxes because we are students) - Flexibility (you can call at 10pm for a job, we provide students available at 9am the day after) Those kind of companies are called Junior Entreprises in France. We are very different from all the other Junior Entreprises : we have strategic partnerships with the most prestigious consulting firms in the world and we work from 8 am to 12 pm every day (including weekends), and this allow us to provide quality documents to our clients (way above most average consulting and marketing firms). Last year, 6 students realized a turnover of 1.5 million euros (20% of the global turnover of the 100 Junior Entreprises in France). On many studies, we do not even compete with other Junior Entreprises but only with professional consulting firms. To communicate, we’re balanced between the fact that we are students (dynamic, flexible, cheap) and the fact that we are really serious and professional. That is, I think, the most difficult part of our communication. We mostly work with large companies (80% of the CAC40), but we also work with small companies and entrepreneurs. Most of our business is based in France. Industry Business & Consulting Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Preferably black and red To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes We'd like to see first sketchs before giving any instructions. We do not have a precise idea of what we want. We do know that our previous logos are not professional and were made in 5 minutes on powerpoint. We want something professionnal, simple and dazzling. It has to be corporate. Further instructions are to come in the next days.