Channel Marketing Executive
The EMEA Channel Marketing Executive is a newly created role to manage an important part of the business responsible for over $18M. The Channel Marketing Executive will have responsibility for the development of a full channel partner marketing programme supporting 3 EMEA Channel Managers.The role will be the main marketing point of contact for 29 partners and will be responsible for managing and implementing marketing campaigns in line with the strategic marketing plan, utilising the appropriate marketing communications mix to include direct mail, telemarketing, eMarketing (including SEO and email) PR and advertising. As a member of the Marketing team, this role will play a critical role in increasing our demand generation by developing and executing well segmented and targeted lead generation campaigns. In addition to this the Channel Marketing Executive will oversee the monitoring of leads and sales for theirindividual campaign activities and report regularly to the EMEA Marketing Manager. Responsibilities: ·Work with the EMEA Marketing Manager to produce and develop channel marketing strategies and tactics in line with the overall EMEA marketing plan. ·Work with other EMEA Marketing Executives to ensure that all relevant campaigns are repurposed and reused for the Channel Partners. ·Develop and implement strategy for ongoing marketing programmes, research new marketing trends/initiatives ensuring the implementation of innovative marketing techniques. ·Work with external design agency to fulfil creative and print production processes in line with marketing campaigns. Manage the delivery of campaigns on time and within the allocated budget. Oversee monitoring of leads and sales for individual campaign activities and report regularly to EMEA Marketing Manager. ·Support channel partners integration with the rest of the business ensuring that they are kept informed of important company updates and announcements. ·Define, rollout and maintain industry best practise, inclusive of local email legislations. Qualifications and Background: ·Experience in EMEA Channel Partner marketing extremely beneficial. ·Solid marketing background understanding audience value propositions, go-to-market formats, marketing techniques and innovative marketing concepts. ·Strong marketing copywriting skills, excellent grammar, punctuation and spelling. ·High attention to detail. ·Results driven, lead measurement and revenue focused with experience of the end to end lead management process. ·Experience and confidence at presenting at a senior level. ·Deep expertise and experience in B2B marketing
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