DIRECT END CLIENT REQ: please send resumes to veera.gupte@fortira.com call: 609-216-5633 Skills: Marketing Director/ Director of Marketing DIRECT CLIENT REQ: Please send resumes to veera.gupte@fortira.com   Call: 609-216-5633     Skills: Marketing director or DIRECTOR OF MARKETING   Location: NYC   Duration: 6 months+   MUST HAVE BACHELOR'S DEGREE /15+ YRS EXPERIENCE   RECOMMENDED QUALIFICATIONS -> Requires a Bachelor's Degree, Master's preferred. -> Minimum of 10 - 15 years experience in marketing required. -> Demonstrated success in developing strategic marketing plans. -> Proven ability to create and deliver innovative and impactful marketing presentations. -> Demonstrated success record in contributing to company's growth and revenue. -> Has high energy, strong work ethic, strong sense of urgency and results oriented. -> Good awareness of competitive dynamics of US card and travel market. FUNCTIONAL CAPABILITY -> Responsible for identifying, developing and executing brand-driven creative concepts aligned with business/marketing strategies. -> Develops marketing strategy, branding strategy and forecasts, new product launch and program development experience. -> Analyzes sales and product data to formulate strategic marketing approaches to drive the business -> Manages customer segmentation and list management analysis. -> Creates an image marketing campaign consistent with corporation’s brand vision and values. -> Gathers and analyzes customer data, competitive market and trend research, leverages brand and customer data. -> Defines and communicates key brand messages throughout all customer touch points. -> Improve customer acquisition and retention/loyalty efforts. -> Reports to Vice President - Marketing