Marketing/Social Media Coordinator
Marketing - Marketing Assistant - Junior Job Description: Overview Our client is looking for a Social Media Manager who will be responsible for enhancing each customer's relationship with products and services by providing support assistance. Under general direction, the candidate has direct responsibility to monitoring, analyzing, and regularly engaging in activities to increase consumer satisfaction with the brand. Establish and maintain positive working relationships with key bloggers and social media influencers and proactively identify opportunities to strengthen social media presence. Develop an understanding of trends in social media and evolving online behavior and position the company to act on emerging marketplace and competitive trends to develop a social media engagement strategy. Major Job Duties and Responsibilities: - Serve as Face of Customer Service on Social Media outlets - Responsible for strengthening and maintaining consumer and customer satisfaction - Responsible for viral plan, engaging bloggers and driving word of mouth - On a day-to-day basis, act as voice in the social media world. Drive the content across platforms. - Monitor online conversations and, if necessary, respond appropriately to them. - Increase engagement on social platforms and optimize for referrals back to web properties. - Coordinate with internal subject matter experts and editorial team to prepare content for posting on social media networks. - Study the competition's use of social media marketing and shares those learnings for engagement tactics - Act as social media ambassador to other parts of the company and share best practices on how to authentically engage on social platforms - Oversee the development of fan-friendly responses to corporate issues as they arise; - Build and manage relationships with internal and external stakeholders. - Engages with fans on outlets such as Facebook, Twitter, LinkedIn, etc.; - Oversee the aggregation and reporting of feedback via social media outlets; - Develop responses to campaigns or queries originating from social media outlets What we're looking for: Education/Experience: - Bachelor's degree in Public Relations, Journalism, Marketing, Communications or related field - Entry level to 2 years related experience Skills and Competencies: - More than one year working with social media in a customer-facing role - 2-3 years consumer interaction experience (resolving issues) - Strong written and verbal communication skills - Excellent listening and customer service skills - Familiarity with banking products & services desired
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