Name to incorporate in the logo Gippstech Slogan to incorporate in the logo None specified. Description of the organization and its target audience Gippstech is a retail store comprising of a Leading Edge Telecoms dealership (Telstra provider) specialising in mobile phones and accessories for both personal and business consumers in the South Gippsand/Latrobe Valley area. We are also specialists in digital solutions surrounding the photographics industry, with a photographics lab, camera and accessoriy sales, large format digital printing and other personalised gifting. We also stock a range of photographic accessories such as frames, albums, film, batteries and other digital solutions. Our target audience is the general public, local businesses, farming industry, anyone that is a consumer of telecommunications and digital imaging - so the greater community. Our large format printing is available at bulk rates for consumers who purchase canvases for resale or other commercial uses. Our gifting is also available at bulk rates to be used for fundraising for schools, sports clubs, charities and other commercial groups. We pride ourselves in being able to provide a range of specialist services to the local community and will also be launching a website to allow for purchases online, which will be available for delivery nationally. Industry Retail Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences None specified. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Notes We have the Leading Edge Telecoms/Telstra logos and Kodak Express logos on display within our store and on external signage, however due to the vast range of products and services we offer, are wanting to brand our stores as Gippstech to encompass each of the businesses under one name and give ourselves a common identity, particularly amongst the local community. The Leading Edge Telecoms logo is a bright blue background with white and gold writing and a gold pictorial mark. The Kodak Express branding is Gold, Red and Grey, so we are seeking something that will compliment both these logos (easily obtainable through any search engine) as it will be displayed above these on any signage, stationary, uniforms and promotional mediums and must be something that will embroider easily onto clothing.