Name to incorporate in the logo Crux Learning Laboratory Slogan to incorporate in the logo No Description of the organization and its target audience We are a brand new company started to develop and market e-learning training options for foster parents, staff in group homes for children with emotional problems, and caseworkers in mental health, child welfare and juvenile justice organizations. Our target audience includes training directors and clinical directors of public and private non-profit organizations. Industry Education Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences I like: Blue R54, G199 B243, #36c7f3 but this is not set in stone. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Our CEO is also a professor at the University of Chicago, and Crux is a university for-profit spin off organization. While the University's image is VERY staid, this spinoff is purposefully not. We are avoiding the maroons of the University brand, university fonts, ect. At the same time, we cannot offend the sensibilities of the university. Our competitive advantages: the creative juices of university student involvement who work to keep our products from being boring, being close to the social service industries, and our abilities and eagerness to rigorously test the effectiveness of our products. Later, as our products emerge and mature, we will need additional logos. These additional logos might need to play well with the corporate logo. (The BETTER program, a product of Crux Learning Laboratory). Note that we don't really work in a laboratory. There are no beekers on our shelves! Our laboratories are social service agencies, where we measure whether our products are making a difference. Here are some of our first products: training foster parents to deal with emotional outbursts; how to partner with child psychiatrists to help manage a child with psychiatric problems;  an introduction to quality improvement principles and practices. Fun? Not to a graphics designer, maybe, but I could smoke this stuff.