Name to incorporate in the logo goBlue Slogan to incorporate in the logo None specified. Description of the organization and its target audience goBlue Labs provides innovative technology and mental training to help users develop mental clarity, motivation, inspiration, and a path towards self-mastery. goBlue develops, tests, and implements training techniques to help people find and stabilize the flow state to improve concentration, productivity, and overall wellbeing. Industry Technology Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences blue. accent colors welcome To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Notes Mission: The mission of goBlue is to help people attain high performance in life and work. We do this by combining millennia-old wisdom and 21st century technology. Vision: The vision of the company is a world where people experience inspiration, fulfillment, and high performance through mindful living. Core Values: Integrity, Transparency, Generosity, Kindness, Awareness File Formats Requested: Print file format = .ai (CMYK); web file format = .jpg and .psd (RGB) A few helpful facts: • Our product is borne from state-of-the-art neuroscience and neurotechnology. It is critically important that our brand communicates that we are fundamentally science and research based. • We self-identify as an aspirational company that is advancing mindfulness through technology. • We strive to be mindful as a company and as people every day • We are a start-up out of Yale University • We value simplicity, directness, curiosity, and being present. • Avoid references to spirituality. Technology-driven, futuristic, clarity & focus of mind, potency, and peak performance are our game.