Name to incorporate in the logo Friendship Academy of the Arts Slogan to incorporate in the logo Where friendship and academic excellence meet. Description of the organization and its target audience Friendship Academy of the Arts is a small, public charter school serving kindergarten through sixth grades. The school specializes in using arts integration to teach the core subjects of math, science, and language arts (reading and writing). In other words, it uses the interactive and imaginative TECHNIQUES of fine arts, theater, spoken word, poetry and storytelling to engage students in learning core subjects. However, the school DOES NOT teach dance, music, or fine arts skills at this time. The goal of the school is to provide all students with high expectations so they will excel in academics while also learning good manners so they can become respectful, productive citizens who are creative thinkers. Target Audience: Parents of kindergarten through sixth grade students living in and around Minneapolis, Minnesota. While Friendship Academy of the Arts’ student body is mostly composed of African American students, it is important that the logo be welcoming of one and all and is not solely directed to African American students. For example, many new African immigrants need to feel like the school is a safe, welcoming atmosphere. We also DO NOT WANT to alienate students of other races and cultures, e.g., Hispanic, white, Native American, etc. So it is important that the logo is NOT Afro-centric. Industry Education Preferred logo types An image or shape that is easily recognizable is used to represent your business. An image or shape that is easily recognizable is used to represent your business. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Vibrant, kid-friendly colors (not pastels) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Notes It’s important that the logo evokes a sense of being kid-friendly and welcoming, while also being scholarly or academic. In a brainstorming sessions held with school representatives, the following information was gathered: What words you would use to describe Friendship Academy of the Arts as a school? Exciting, motivating, engaging, creative, scholarly, inspirational, drive, ambition, expectations, accountability, nurturing What images come to mind when you hear “Friendship”? Hug, handshake, heart, smile, 2 kids giggling, circle (like in a game huddle), flowers, butterflies What images come to mind when you hear “Academy”? Books, institution, library (e.g., JJ Hill Library in St. Paul, MN), preppie uniform (blazers, emblems, ties, skirts, khakis), structure -solid foundation, student with notebook and pencil, robots (state competition), microscopes What images come to mind when you hear “Arts”? Digital arts (want to expand what arts mean ), plays, choirs, debaters, poetry; spoken word, compass; protractor, storytelling = hands up outstretched; book open; elders