Name to incorporate in the logo Happy Hour Pal Slogan to incorporate in the logo None specified. Description of the organization and its target audience Our product directs users to happy hours near their location though our website or GPS based mobile applications. Our resource targets individuals looking to find discounted prices on food and beverages. Our majority demographic is men and women between the ages of 21 and 44. Industry Internet Preferred logo types An image or shape that is easily recognizable is used to represent your business. A character or mascot to represent your business. Representing trends from the internet including gradients, rounded corner etc. An image or shape that is easily recognizable is used to represent your business. A character or mascot to represent your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences grey, black, blue, (you may add a color if desired) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Notes Colors: The colors of our website are in the attached hhp_colors file. These colors are hex #s 3468a2, ededed, and 000000. Please feel free to use these colors or to introduce new colors for the logo as you deem appropriate. We would appreciate versions that will look good with all three background colors listed above as well as standard white. The colors of the different versions of your logo can differ depending on the background color. Content: Please feel free to incorporate a character icon into the design. The word "Pal" in our name should indicate that the website and apps are like a friendly guide (i.e. the Microsoft paperclip) that can help you find the best happy hour deals. Format: Please ensure that your logo can be delivered in vector format and that it can be expanded and included in large materials such as banners, television, etc... *No clip art please, only originals