Name to incorporate in the logo Night Owl Dental Slogan to incorporate in the logo None specified. Description of the organization and its target audience Summary: Night Owl Dental specializes in comprehensive dental services for busy professionals (mainly those who interface or in front of people a lot) in a convenient and personalized way so that clients can improve their confidence and feel well cared for at reasonable prices. Not trying to go for the luxurious, still want to appear attainable to lower middle class. Open later hours to accommodate the working professional. Specializing in the aesthetics and preventive dental care services. Services: Include anything from normal cleaning-braces-oral surgery-teeth whitening, vaneers, etc. Comprehensive total care. Target Audience 3 types: Primary: The Executive or Manager that meets with clients, or the Top Sales Rep for a bank that needs to look professional, even the Pediatrician who interfaces with patients all day, they are always on the go, Between 27-40s, Mid-Upper Middle Class, 2 children, busy schedule, willing to pay more for convenience. Maybe take care of the kids teeth while taking care of theirs. Lives in Southern California near the beach. Technologically Savvy Secondary: Mature crowd, Ages 65-75, want more than just basics done, trying to preserve youthful look. Tertiary: The upper class person that lives in Beverly Hills but still wants to save money. Travels a lot and goes to a lot of parties. Age 45-55. Industry Cosmetics & Beauty Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. A character or mascot to represent your business. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. A character or mascot to represent your business. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue, Black, Purple, White, Gray To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Notes We currently do not have a logo. This is a new company. Definitely want to incorporate an Owl in the logo as well as the fact that we will be open later than most dental offices, hence the name night owl.  Want to still appeal to our target audience.