Name to incorporate in the logo MARTINS BERNARDES ENGENHARIA Slogan to incorporate in the logo None specified. Description of the organization and its target audience Real Estate Development company in Brazil  WHAT THE ORGANIZATION DOES? The company works in Brazil, under the name Martins Bernardes Engenharia (in English: Martins Bernardes Engineering, since “Martins Bernardes” is a family name). We are a real estate developer company. We develop real estate projects (mostly residential ones): buy land, hire projects, ensures funding sources for construction, partner with construction companies to build these ventures, contract real estate agents to sell the units, and handles all customer relations before, during and after your purchase. Martins Bernardes Engenharia is a young company with modern and proactive management, engaged in development of real estate since 2007. With its distinctive and innovative work, the dedication of its employees is transmitted in the quality of their products, always attentive to every detail, focusing on the needs and expectations of its customers. Martins Bernardes Engenharia gives importance to partnerships with developers, construction firms, advertising agencies, financiers, investors, law firms, accountancy, architecture, and presentation agencies that multiply and strengthen the company and its work. We do not build our own enterprises: for each new business we make (e.g. new land we buy) we search for the construction company which is the most efficient, effective and known for its good work in that specific area/type of project, and turn them into partners of that specific business, so that they are committed to building it in the correct schedule, respecting the budget and making sure that our quality standards are achieved. Martins Bernardes Engenharia: A company that values people and has them as a central point when planning, designing and building. Building more than properties, providing the best option for your home. WHO IS THE TARGET AUDIENCE? Martins Bernardes Engenharia is able to develop and deliver a wide range of products such as offices, shops and apartments from the economic level to luxury. Currently, the company has devoted significant focus on performance in developments of residential apartments for medium-upper economic class of Brasil, with market value between R$ 200 and R$ 300 thousand (from U$ 100 to U$ 150 thousand). This product focus mainly on couples aged from 25 to 35 years, with gross early income between R$ 60 and R$ 120 thousand (U$ 30 to U$ 60 thousand). The huge majority of our clients are people who are buying the apartments to actually live on them, not investors looking to make money. WHEN DESIGNING OUR LOGO, PLEASE THINK OF THIS: We mostly sell our apartments before the construction even begins, so trust is a real big deal in our job: it is probably the most valuable asset that our clients have bought so far in their lives (their very own home), and they are paying a significant part of it (about 30%) before it is ready. If you were to make such a purchase, what would you like to see in the company's logo? What would be the feelings you would like it to evoke? Industry Real Estate & Mortgage Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences We have a preferency for blue logos over a white background, but we accept any combination of colors, as long as the designer justifies its use. Our current logo is all silver, we would not like to see designs in this same way. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Signs (Including shops, billboards etc) Television/screen Notes THE DESIGN SHALL BE (in order of importance, from highest to not so high): - EASY MEMORIZATION ELEMENT; - The expression of organizational identity; - The representation of the peculiarity of the business. THE MARK SHALL TRANSMIT (in order of importance, from highest to not so high): - Solidity and stability - Security - Modernity - Identification - Accuracy and precision - Metrics - Structure - Movement Please keep in mind that our company exists since 2007 and we have had a logo ever since. But now we are aiming for a new growth rate, and we are looking for a logo that will stay with us until we achieve the top, which is where we plan to get. There are over 200 real estate developers in our town (aprox 2,5 million inhabitants). MAKE US A LOGO THAT WILL MAKE US STAND OUT FROM THE CROWD! We also accept logos that are letter form. We have a preference if the letters are "MBE". If, in any way, you plan to use the isolate letters, try using "MBE". This is not a restraint, but a preference for our part. If you have done a great job using only "M" or "MB" or whatever, go ahead and show us! Maybe you will surprise us and win, afterall.