Organization name Picaboo Description of the organization and its target audience Picaboo (www.picaboo.com) is a premier provider of photo books, cards, calendars and more. With Picaboo, anyone with digital photos can create beautiful keepsakes. Unlike photofinishing websites, Picaboo does not force you to spend hours uploading photos before you create a project. Rather, with Picaboo installed, you can make a complete, ready-to-order book in minutes. The technology behind Picaboo is comprised of an elegant client-side application, a web interface, and back-end network that makes creating, sharing, buying and updating photo projects simple. Industry Internet Description Picaboo is looking to add several new Flat 5”x 7” General Holiday card designs to refresh our holiday card collection. These are general holiday cards, not Christmas, Hanukkah, or any other religious card. Design themes and messaging should be non-religious and should not mention any particular holiday. Designs should reflect our aesthetic and current stationery trends. The vast majority of our customers include a family photo (or several) on their holiday cards. While we prefer designs with 1-6 photos, you can include submissions without photos as well. All designs should include space for the traditional holiday card details: o Holiday message o Family name or signature line We are looking to award up to 25 winners if there are enough designs that we like so submit as many as you like. All files must meet the requirements below or payment will be withheld until correct files are provided. Be sure to follow ALL of the instructions. File Requirements General Requirements: • Designs must be created in Illustrator. • Designs must be created in RGB. • Card designs can be portrait or landscape orientation. • Designs must be created using the attached templates. • Place components on the appropriate layers set up in the provided templates. o Editable Text – This is the text that the customer will enter when creating their holiday card. Be sure to follow ALL text requirements. o Overlays – Overlays are any graphical element(s) that lay on top of a photo(s) with the exception of stroke borders. If your design does not include photos, you will have no overlays. o Photos – These are photos that the customer will add to customize their holiday card, as well as any stroke borders you may wish to add. Be sure to follow ALL photo requirements. o Background – The Background should include all design elements that are not editable text, overlays, or photos. This includes any graphical elements and text that are fixed (in other words, text that cannot be customized by the customer when creating their holiday card). • The design must bleed full to all edges through the crop zone area and be sure to keep important details of your design within the provided guides. • Be sure all elements are individual vector elements grouped by the same fill/stroke for easy color editing. • Do not use pattern swatches without converting them as stated above. • Note that if your design is accepted and you are using a vector element generated from a rasterized image, we will ask you to include the original high resolution raster image file in the final design submittal. • PRECISELY align all text/elements as appropriate for the design. • Elements may overlay on top of photos. Use the “Overlays” layer for these design elements. • Be sure colors that are intended to be the same color truly are a match (check RGB values) • Keep all elements unlocked. • Create thumbnail of design in JPG format excluding the crop zone in addition to submitting the AI file. If your design has a white background, include a drop shadow around the JPG. Photo Requirements: • Designs may include 1, 2, 3, 4, 5, or 6 photos or no photos at all. Photos can be different sizes and orientations. Again, we prefer card designs with photos. • If your design includes photos, please use the provided stock images and embed them in your AI file. • Photos can be square, rectangles, circles, ovals, or hearts. Other shapes are not permitted for this contest. • Embed all photos. Text Requirements: • If you create text as a fixed design embellishment (meaning it will be the same for every customer and will not be customized by the customer), it can be any font. This text will be on the Background layer of your design. • If you create text that will be variable and editable by the customer, it must be an allowed font. Use the exact versions of the allowed fonts (in attached zipped list). This text will be on the Editable Text layer of your design. • Use “Area Text Boxes” (click and drag to create text box, then type) rather than “Point Type Text Boxes” (click and type) for editable text. • Create a new text box for each change in font/size/color etc. • Do not group text. • Do not change the kerning (spacing) on any editable text. • Do not assign “All Caps” etc. (keep Standard Vertical Roman Alignment) Notes Further requirements Our Customers: Our customers are educated, married, working couples with children. They are sophisticated, creative, technically-minded, and artistic. Our Design Aesthetic: Our design style is chic, clean, modern, fresh, beautiful, and unique. It is not cartoonish, quirky, old fashioned, cutesy, or busy (too many competing design elements or fonts). Need Inspiration? These holiday themes inspire our favorite designs: Winter, snow, wrapping paper and gifts, chevrons, stripes, nature, pinecones, fireplaces, reindeer, Typography Colors we love for holiday cards: Red, forest green, slate gray, black, sky blue with white, silver, ivory, white, sage. Full bleed photo cards with overlays and/or text make great designs too. Your designs must be yours. Design elements from clip art, Pinterest, Google images or other sources will not be awarded. Any design that is not original will be eliminated and reported to 99designs. We are looking for great designs created by you! If you are using Adobe Illustrator version 6, use the standard templates provided. If you are using Adobe Illustrator version 3, 4, or 5, use the AI3 templates provided. Keywords: Card or invitation, holiday, graphic, contest, design