Name to incorporate in the logo Auto Traders Direct Slogan to incorporate in the logo None specified. Description of the organization and its target audience Who We Are: Auto Traders Direct are Car Dealers who provide a service where we being the car directly to you, & give our our clients an opportunity to inspect vehicles in an environment, which they know, and feel comfortable with. this in turn make's buying you next car easy & hassle free. What we sell: For the convenience of our customers Auto Traders Direct offer's not only quality pre owned cars, but also a service that comes to you, at home, office, airport or even at a cafe. and all of our cars will be sold "Online" via National automotive online marketing websites. ect: www.carsales.com.au, www.ebay.com.au, www.carsguide.com.au - and our own website which we will build soon www.autotradersdirect.com.au . Who We Sell To: STUDENTS will include high school and college age students who need a safe and economical car. this group is concerned with price, flashy looks, and being cool. these drivers tend to be less educated and will buy on impulse paying more for less car.they will also buy cars more often than others, on average every two to three years. The RETIRED group will focus on practicality. cost may be less important than quality and Features. This group wants comfortable, nicely equipped vehicles at a reasonable price. they will want a vehicle that will last for years. FAMILIES will focus on safe, practical vehicles. something that will last for years, can fetch groceries, carry the kids, and perform long trips. many will be on a budget, and price may be a big factor. they will shop around and educate themselves on vehicles, shopping for a specific make or model. The last is the SINGLES. They are similar to the students in that they want flashy cool cars, but may be a working professional who can afford to pay more for a higher - quality vehicle. Industry Automotive Preferred logo types An image or shape that is easily recognizable is used to represent your business. Representing trends from the internet including gradients, rounded corner etc. An image or shape that is easily recognizable is used to represent your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Grey and Blue - (However very open minded) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Business card details - Auto Traders Direct - Mark Wood - Mitcham North LPO PO BOX 1117 Mitcham North Victoria 3132 Australia. - Mobile : 0411 633 402 - Email - markwood928@gmail.com - LMCT 11069 website - www.autotradersdirect.com.au Notes Maybe on the back of the business cards, it may be good to include a few small main social media icons e.g, Facebook, youtube, ect.