Company Name: Hillcrest Asset Management Slogan: Experts in Behavioral Finance What We Do: Hillcrest manages stock portfolios for pension plans, endowments and foundations. Our Industry: Financial & Insurance Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Quality #2 - Experience #3 - Expertise Our Target Audience: Professionals who manage multi-billion dollar pension plans. They all have MBA or PhD degrees. Styles that we are interested in: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: Green and tan Our Ideas and Additional Information: www.hillcrestasset.com The use of columns would tie in with our current marketing materials. Working in an upward moving arrow or stock price history line to the design would be helpful. Where we will use the Logo: Web, Print