Email Marketing / eCRM Manager
Email Marketing Analyst EMEIA eCRM Manager Central London 3mth contract (fixed term or day rate) One of the most talked about global brands is looking for a data oriented, self-starter who can create and execute email campaigns to their growing customer base. Your primary focus will be analysing and continuously improving the email programs by applying a closed - loop cycle of generating new concepts, testing, measuring, and deploying. You will combine the ability to execute great email campaigns and provide exceptional analytical skills. In this 3mth contract you will be; Identifying new targeting concepts based on customer response metrics and best sharing across all marketplaces Working closely with the creative team to continuously optimise email programs for high conversion and the possible best customer experience Providing in-depth analysis across all email experiments and ensure that winning concepts are applied globally Gain a deep understanding of the tools and technologies developed by our group and partner teams Build and deploy email campaigns via the internal systems Personally, you will be; Self-starter who is a analytical, detail-oriented, and enthusiastic team player Have a proven record of successful email programs launched within the retail space Excellent communication, presentation, and interpersonal skills Excellent experience in the direct marketing space Superior analytical and problem solving skills demonstrating the ability to understand key performance drivers and ability to execute against findings Experience in the retail space preferred
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