Organization name K-fU Description of the organization and its target audience We sell a (new) shoe - the Chinese espadrille or plimsoll. The shoe is developed from the original Chinese plimsoll (aka cotton shoe) dating back some 3,000 years ago. K-fU has contemporized the traditional by improving the shoe's fitting, style and design. We are launching our first collection now. Target audience; a young, hip and well travelled crowd, looking for a light, colorful, comfortable and affordable shoe. The shoe can be worn is various environments - beach, street, nightlife, inside as a loafer, ... Industry Fashion Existing website to reference www.k-fu.com Number of pages needed 5 Page descriptions Homepage - introduce the shoe, the brand & concept Collections page - introduce our 5 categories, with photos of each shoe. K-fUing - send us your photos (if the photo is good, we will upload it) Charity - 1 pair bought, 1 meal givenContact us Contact us Style/theme ideas for the website None specified. What to avoid Overdoing the Chinese element. Inspirational websites None specified. Notes For more photos of the shoes, please see our Facebook page: http://www.facebook.com/pages/K-fU/…1820755105 Content management system Notsure (Note: This is a design contest only. No coding is required.)