Design - Help Marsh U.S. Consumer with a new brochure design
Organization name Marsh U.S. Consumer Description of the organization and its target audience A professional association called "National Association of Health Underwriters". They are insurance underwriters throughout the country who are members of the association that is well respected for it's leadership in the industry. Age and gender are not a factor. Their interest in the product would be for professional liability coverage to protect them from errors and/or omissions. Brochure to design Tri-fold (6 sides) Letter (8.5" x 11") Requirements - front of brochure Need to include their logo (see attached). You can also use copy from the "body" info. The product is formally called: NAHU-Endorsed Agent Preferred Errors & Omissions Insurance Requirements - body of brochure Copy that can be used throughout: Why risk your career on an innocent oversight? The Agent Preferred Errors & Omissions Program for NAHU members gives you dependable protection … at an exclusive 10% discount. Mail back your Preferred Quote Card or call 1-888-424-2310 today. NAHU-Endorsed Agent Preferred Errors & Omissions Insurance Don’t let a simple oversight jeopardize your career or your agency. The Agent Preferred Errors & Omissions Program can give you a dependable safety net against the most common challenges facing today’s agent: Just mail back your Preferred Quote Card or call 1-888-424-2310 today. A clerical error … An innocent comment during a prospecting meeting … A lost form … Why jeopardize your career or your agency with a simple oversight? Set up a dependable safety net with the Agent Preferred Errors & Omissions Program for NAHU Members -EXCLUSIVE- 10% DISCOUNT FOR NAHU MEMBERS Are you risking your career or your agency over a simple clerical error or an oversight on a form? As an insurance professional, your clients depend on your advice as they build their financial futures. But as solid as your guidance can be, just one oversight … a simple clerical error … a missed question in filling out forms can jeopardize your career. Even a common practice like recommending an insurance company’s products can put you at risk if that same company goes bankrupt years later. That’s why the National Association of Health Underwriters (NAHU) recommends Errors & Omissions Insurance for all practicing agents. A Safety Net Against the Most Common Challenges Facing Today’s Agent As with many other types of insurance, E&O coverage comes in many different forms. Which plan is right for you? NAHU suggests you look for the following advantages: • Seamless coverage for health & life, business, annuities, mutual funds, and property & casualty business under one dependable policy • Coverage for both you and your nonlicensed administrative staff • Solid benefits in cases of unintentional disclosure of confidential information IMPORTANT: Many insurance companies require Errors & Omissions coverage of at least $1 million. NAHU Endorses Just One Program: Agent Preferred Errors & Omissions Insurance In addition to providing all of the solid benefits recommended above, the Agent Preferred Errors & Omissions Program also stands as one of the most affordable options on the market — with a special 10% premium discount extended exclusively to NAHU members. Exclusively Endorsed by the National Association of Health Underwriters: Agent Preferred Errors & Omissions Program Ready to see how easy it can be to protect yourself and your firm? Mail back the Preferred Quote Card below or call 1-888-424-2310 today. We also need to include a tear off card that is 3 1/2" x 5". We will take care of the side with the side with address, but we need the back side to be designed to fit with the rest of the brochure. The information we need to capture is: NAME___________________________________________ AGENCY NAME___________________________________________ ADDRESS_________________________________________ CITY_____________________________________________ STATE______________ ZIP__________________________ PHONE(_________)__________–______________________ Please mail your completed Quote Card to: Agent Preferred Errors & Omissions Program, P.O. Box 8146, Des Moines, IA 50306 For faster service, call 1-888-424-2310. And it can be called: Preferred Quote Card For Agent Preferred Errors & Omissions Program In conclusion of the copy: We need to highlight the 10% discount for NAHU members, you can use the copy we have above, and the focus should be on the design. Requirements - back of brochure We have some copy that is required to be on the back (or a low focus area). The font and size need to be the same as the main copy throughout the brochure: Administered by: Marsh U.S. Consumer, a service of Seabury & Smith, Inc. For policy details, please consult policy terms and conditions. Issuance of coverage subject to underwriting guidelines. 57280 B9272 (9/12) ©Seabury & Smith, Inc. 2012 d/b/a in CA Seabury & Smith Insurance Program Management AR Ins. Lic. #245544, CA Ins. Lic. #0633005 Style/theme ideas for the brochure The association is open to something very visually appealing, it doesn't have to be a standard, overly professional and boring looking brochure. The copy needs to be able to be read clearly, and it is a professional product, but the design can go beyond an "insurance product" look. What to avoid Not looking for images of people's faces on the brochure.
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