The Mississauga Food Bank is the largest food distribution program in Mississauga, Ontario serving almost 2 million meals each year through 111 food programs, including the city's seven neighbourhood food banks. Did you know we provide food for 65,000 people each month? Job description: We are serving solely Mississauga, but Mississaugans consume almost entirely Toronto media and not Mississauga. We need to do something to highlight our drive and break into the Toronto media ahead of the Toronto food banks. We were thinking 3-5 matte lifestyle stories might be used and garner us some attention when we need it most. Business angle/topic of the press release: Biggest drive of the year, need food and funds. But perhaps from a parenting angle of teaching your kids how to be generous/charitable, or something about poverty in the suburbs - this is where we need your help! Primary goals: Getting attention for Mississauga, that hunger/poverty is here and not just downtown Toronto. Engage people with giving to us during our Thanksgiving drive (Sept 24-Oct 17). Press release distribution method: Print, Local Television, Radio, Live Interviews Requirement of SEO: Yes Content generator for this release: We can provide some information, looking for you to fill in the gaps Target audience: GTA Press release distributor: Not Sure Desired Skills: Press Release Keywords: Press Releases, Release, Press