Name to incorporate in the logo Phalereus Publishing Slogan to incorporate in the logo Standing on the Shoulders of Giants Description of the organization and its target audience We produce electronic textbooks for the liberal arts. So textbooks on English, History, the US Constitution, etc. We are targeting high school and higher education students as well as middle-aged people who are not involved in the world of academia. Industry Education Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences None specified. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Business card details Front: Logo www.phalereuspublishing.com Back: Jon Lewis President jon.lewis@phalereuspublishing.com (805) 975-5758 Notes There is a story to our name... There was this guy named Demetrius Phalereus. He was a classical greek politician, rhetorician, and philosopher. He sought wisdom, virtue, and truth after the giants of his time (Socrates, Plato, Aristotle). While in Greece, he became the ruler of Athens for ten years and implemented social reform to improve the middle class. After his reign, his political enemies exiled him to Egypt where he went to the court of Ptolemy the 1st Sotor. It was there that he inspired and oversaw the creation of the Library of Alexandria, the first great library which attempted to amass the worlds knowledge. We are a company based upon those classical principles combined with an innovative vision to advance education. We are looking for something like the logo provided, not necessarily this logo. Feel free to take it in a totally different direction. In reference to the Logo, we've come up with some minor changes/feels we like. 1. Change the greek at the top. Maybe into our slogan? I don't know how small or big it's going to be... 2. Harder lines on the bottom and in the columns, but not too hard. 3. More of the shading/line development of the top. Basically make the bottom more like the top 4. More space between the logo and the title of the company 5. Flowing script underneath "phalereus publishing" with the company slogan (instead of the greek up top?) 6. I like the font Also keep in mind, our logo will most likely appear side-by-side with other logos (the companies we are publishing for).