Name to incorporate in the logo Pollack Photography Slogan to incorporate in the logo Focused on you. Description of the organization and its target audience We take portraits that tell a story. Of a time in your life. Of a family or children. Of a business or cause. The photographs are always in natural light, so they are airy, soft and elegant. And they always tell a story. Industry Photography Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Black/White/Grey To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Signs (Including shops, billboards etc) Notes Our brand essence includes the following descriptors: Fun, Elegant, Emotional, Classic, Young, Timeless