Short-term Consulting Opportunity: Bilingual (Spanish/English) Media Relations Specialist
The Physicians Committee for Responsible Medicine is a nonprofit organization working towards compassionate and effective medical practice, research and health promotion. For the last 26 years, PCRM has led the way for reforms of federal nutrition policies, and our clinical research programs are breaking new ground in diabetes, cancer, and other serious medical conditions. We have fought for an emphasis on prevention, higher ethical standards in research, and scientific advances in basic research and effective drug development. Over the years, we have taken on battles to end ethically questionable experiments involving children and inhumane animal experiments and have worked to improve science education. We have worked with physicians, federal regulators, politicians, researchers, educators, students and concerned citizens. And we have so much more work to do. PCRM is seeking a media relations specialist who is fluent in Spanish to pitch our Spanish-language 21-Day Vegan Kickstart, an online nutrition education program. The program is based on research by PCRM President Neal Barnard, M.D., one of America’s leading health advocates, and is designed for anyone who wants to explore and experience the health benefits of a vegan diet. Low-fat vegan—plant-based—diets are the easiest way to trim excess weight, prevent diabetes, cut cholesterol, lower blood pressure, prevent and reverse heart disease, and reduce cancer risk. They even trim our carbon footprint. Description of Project: Cultivate media interest in Spanish-speaking countries, with a special focus on Mexico Coordinate print and broadcast coverage in Spanish-speaking countries, with a special focus on daily newspapers Personalize pitch notes to target journalists who cover health, entertainment, and nutrition issues Personalize documents--including news release, talking points and pitch notes--to reflect cultural trends and public health statistics Set up interviews with PCRM physicians and celebrity ambassadors Draft talking points and provide briefings, when necessary, for PCRM spokesteam Provide and locate resources, including scientific studies or food photos, for journalists Work with PCRM media relations team to coordinate interview requests and media resources Create sample media outreach plan and track publicity coverage Send publicity report to PCRM media relations team upon completion of project Remain flexible and available for incoming media requests, including outside of business hours Qualifications: Fluent in written and oral Spanish and English Media relations experience including experience with media pitching to print and broadcast outlets Knowledge about nutrition and/or plant-based diets is a plus Terms: This is a temporary consulting opportunity available between September 1, 2012, and October, 12, 2012. Project is estimated to require 20 to 40 hours per week (likely 40 hours per week between September 17th and October 5th). Workspace is available at PCRM’s headquarters in Washington, D.C. (Friendship Heights on Metro’s Red Line) if needed. Compensation: $15 to $20 per hour commensurate with experience Keywords: plant-based diets
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