Direct Marketing Analyst (SQL)- Contract Industry: Financial Services Location: London Salary: �300 - �400 (Day Rate) Role type: Contract (3-6 months) Marketing Analyst (SQL) Contract: Role Overview My client Is looking for an SQL-based Marketing Analyst to join their growing Insight Analytics function to work on a wide range of analytical projects that will mainly focus on direct marketing and and customer analytics. You will have the opportunity to work across a range of analytical teams within the business, including customer insight, CRM and direct marketing, pricing and risk to deliver analysis as required, working across a range of business units to deliver data-driven insights and recommendations. The successful candidate will have to opportunity to work with a large range of data from various sources relating to consumer behaviour in order to gernerate commercial insights that will help the client to understand their customers. You will work to extract, manipulate and process data, as well as using SQL for data analysis methods such as segmentation, customer profiling, post campaign analysis and evaluation etc. You will also have to manage the delivery of such analysis, ensuring it meets the business requirements. By understanding their business requirements, customer profile and potential customer targets, you will work with the client to provide SQL- based analysis to ensure that relevant and useful insights are delivered that will really influence business decisions. A suitable applicant will have the following experience: * A degree, or equivalent (2:1 or above) in a numerate subject such as mathematics or statistics * Experience using SQL and advanced Excel to analyse large and varied datasets, using advanced analysis techniques including customer profiling / segmentation * Experience working in a financial services, retail, consultancy, agency, consultancy, e-commerce, online, telecomms, utilities, FMCG or similar environment will be beneficial This is a fantastic opportunity for an experienced SQL-based analyst to join a fast-paced, growing team in a role that will drive and influence crucial business development and service delivery. Key words: SQL, SAS, SAS Base, SAS Macro, SAS Stat, SQL querying, Excel, VBA, Customer Insight, Customer Behaviour, Direct Marketing, Marketing Analyst, Data Analysis, Insight, Selections, Segmentation, CRM, Campaign Selections, Strategy, Data Mining, ROI, Modelling, Customer Loyalty, Retention, Profiling, Data Manipulation, B2B, Churn, CHAID, Contract, London