Online Marketing - Advertising Google AdWords Internet Marketing Marketing Strategy Social Media Marketing
Position Summary Responsible for developing and implementing digital marketing strategies with a focus on social media, search marketing, online PPC campaigns, affiliate marketing, and email initiatives and programs to generate qualified traffic. In addition to increasing traffic to the website, you will work to optimize the online experience by reviewing web analytics data and maintaining a digital dashboard to determine the effectiveness of the digital marketing initiatives as well as to identify opportunities to enhance the online experience for our clients. You will take a lead on digital initiatives for America One, determining new technology opportunities as they emerge, and work in close collaboration with the management team and the organization's overall digital strategy. Duties and Responsibilities Optimize the Negnu Social Media presence, including Facebook, Twitter & Youtube with a view to develop campaigns, engage Negnu audience and manage supplementary spends. Maintain Negnu website content with all necessary information on products, services, promotions, and other important client-facing information. Ensure Search Engine Optimization elements are incorporated on-going to website updates. Oversight on creation and management of existing Search Engine Marketing Campaigns with a focus on Google and Bing to generate new leads. Track, analyze, and report the ROI of digital advertising spend. Identify online marketing opportunities and manage product focused campaigns with a focus on PPC campaigns Establish and manage an Affiliate Program and work with affiliates to generate additional traffic and bookings Work with internal and external partners, including developers, graphic designers and other partners, to implement Negnu website enhancements as they pertain to marketing efforts Research, recommend, and implement new opportunities to advertise and promote the Negnu brand and its products and services via the Internet and other related technologies and media. Other duties as required and assigned. Desired Skills: Advertising Google AdWords Internet Marketing Marketing Strategy Social Media Marketing Keywords: Ad Campaigns
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