Electronic Communication Lead
This position manages domestic and international direct marketing and e-mail programs to generate awareness, volume, and revenue. He/she also is responsible for all aspects of relationship marketing programs including copywriting, management of online and offline creative development (web, e-mail, direct mail, social media) execution activities and technical implementation requirements using internal and external resources. He/she collaborates with internal stakeholders and agencies to develop strategic focus that define targeting criteria and audience definition using list selection tools and systems. The ideal candidate has copywriting skills applicable to both online and offline channels and experience in both direct mail and e-mail program execution including HMTL requirements in either the agency or client setting. Additionally, experience working in a decentralized international structure and a familiarity with social media, data systems and techniques used to inform relationship marketing targeting selection and measurement is a plus. Education and Experience: Bachelors Degree, Preferred Major(s) - Communications, Marketing. Job Related Experience: 10 yrs.
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