Provide support and analysis for the Search Engine marketing team including: Monitor, track, and report on paid search metrics, including trend analysis. Provide support for search engine optimization recommendations. Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing. Provide ad-hoc support for the Search Engine Marketing team including: Set up of new campaigns QA creative Assist in Keyword discovery and expansion Top keywords raking by category ROI by Campaign, Site, and Category Research and analyze competitor advertising links