Name to incorporate in the logo PEN Partnership Slogan to incorporate in the logo None specified. Description of the organization and its target audience PEN Partnership is a management consultancy firm. Key words to describe PEN:- • prestigious, high calibre business • analytical (we solve complex company problems) • highly experienced & expert • professional, serious but with a sense of humour • insightful, helpful • creative • honest, high integrity • independent • committed to the bigger picture of society and the environment By way of a comparison, the business is a bit of a cross between a law firm and an accountancy. Industry Business & Consulting Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences None specified. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes VERY IMPORTANT NOTE: PEN is the main focus. When creating a design using both words, Partnership should be less prominent. Having said that, we are very open minded.