DB Analyst . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Database Analyst position will report into the Director of Online Marketing and be responsible for developing and maintaining the database of prospective customers that the marketing organization will promote our products to. This position is located in Norcross, Georgia. Responsibilities: Develop and maintain a database of prospects and customers of our products in MySQL and/or MS Access Develop automated routines to acquire new data records (prospects) from outside systems like salesforce.com and our websites, as well as automated routines to maintain quality of existing records Maintain the quality of prospect records in the database via periodic automated/manual scrubbing of data - deleting duplicate/spam records, appending missing data with data available from other sources, etc Maintain opt-in and unsubscribe lists for our various email newsletters and promotional campaigns Pull segments from this prospect database and deliver contact lists to outside organizations via email or FTP in a variety of formats (Excel, CSV files, etc.) to support multi-channel marketing efforts (email, direct mail and call center campaigns) Manually track down status and results of marketing campaigns thru sales to insure leads are being acted upon Develop effective metrics on the size and health of our prospect lists as well as results of marketing campaigns and report these to management on a regular (monthly) basis Education / Skills Required: 2+ years of experience with relational databases like MySQL, SQL Server and/or MS Access Basic understanding/knowledge of programming languages, with PHP experience preferred Good analytical skills and knowledge of data manipulation tools and analysis techniques. Advanced skills in Excel preferred Experience with Eloqua preferred but not required Detailed oriented and ability to work independently Strong written and verbal communication skills to present findings and recommendations
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