Name to incorporate in the logo Insurency Slogan to incorporate in the logo None specified. Description of the organization and its target audience Auto and home insurance purchased on-line. Compare prices of multiple insurance companies. Home owners and automobile owners in the state of Florida shopping for insurance on-line. Industry Business & Consulting Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Green, PMS Codes: 349, 370, 377, 384; Gray; Black To be used on Online (Website, online advertising, banner ads etc) Notes Example of the type of green we like: http://www.frontstreet.net/ Like the simplicity of logo: http://www.esurance.com/ Possibly include ".com" in the logo, since it is an on-line business.