Market Research Analyst
Market Research Analyst Englewood, CO Establishes, executes and maintains the processes required to gather, synthesize, and report the voice of the customer, addressable market characteristics, and revenue growth plan for the specified market segment. From this information, the Market Planning Analyst develops, maintains, and provides addressable market analysis reports, market growth plans including portfolio needs, and revenue forecasting and planning tools to the leadership of Client Management to enable accurate and effective sales and service strategic and tactical planning. Essential Responsibilities: (Reflects typical job activities. Specific activities may vary by Business Unit/Service Unit, region, site or assignment.) Responsibility Typical % of Time Spent Researches and documents market needs directly from market, internal knowledge-holders, and industry sources 35 Creates portfolio map from market needs as an input to the Market Growth Plan 20 Consults with Client Management, Portfolio Management, Leadership Team, and other stakeholders regarding market needs and company strategy 10 Defines and segments addressable market, including direct and program sales targets 10 Develops and applies metrics from market analysis as input to market growth plan and sales targets 10 Develops and maintains tools (using Excel, PowerPoint and Word) to enable accurate revenue forecasting and sales/service growth planning 10 Develops and maintains process for gathering military market needs related to Customer's Portfolio 5 Level Guide: (Reflects the typical job characteristics of the work performed and minimum education/experience required to perform the job.) Knowledge Makes use of and applies job practices, techniques, standards, principles, and concepts. Problem Solving Develops solutions to a variety of problems of moderate scope and complexity. Refers to policies, procedures, and practices for guidance. Discretion Works under general supervision. Products are reviewed for sound judgment and overall adequacy and accuracy. Impact Contributes to the completion of organizational projects and goals. Errors in judgment or failure to achieve results may result in the allocation of additional resources. Liaison Interacts primarily with internal personnel and external customers. Represents the organization on specific projects. Typical Education/Experience Degree in a related field of study and typically 3 or more years' related work experience or an equivalent combination of education and experience. Aviation Client Management is looking for two people to research, compile, analyze and present commercial aviation market data from various sources, both external and internal. This information will be incorporated into the go-to-market strategy development efforts for Customers Commercial Aviation global client management team. Successful candidates will have the following skills: - 2-3 years of experience in market research (data mining) and analysis - 2-3 years of project management experience - Highly proficient with the MS Office suite of products - At least one candidate should have user level expertise with the salesforce.com CRM tool - Highly proficient oral and written communications skills
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