Name to incorporate in the logo Urbana Slogan to incorporate in the logo None specified. Description of the organization and its target audience Urbana is a property development business. We specialise in helping property owners maximise their asset value by doing a joint venture to develop their site. The owner provides the land and the developer does the rest. This way the owner can profit from the added value of the development without the additional capital, work and risk. Industry Real Estate & Mortgage Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences None specified. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Our target market are not property professionals, but private people tending to be over 45 in top decile of wealth in Australia. They are somewhat likely to be sophisticated urban types / professionals. I'm hoping for a design that is contemporary without being too loud or young. It needs to portray solidity and gravitas as well as creativity and openness. Ideas that reflect Urbana: multiplier effect, transformation, problem solving, creating value, win-win, bring elements together that are greater than sum of its parts, reliable, credible, connected. An idea that would be good if possible to execute nicely is one of turning a house into a modern low rise apartment block. Eg house as doorway of apartment block. "Your house is the entry / starting point of the future apartment block. THe house is your access to property success" Not necessary to go with this idea, but this is the literal expression of the business concept.