Name to incorporate in the logo Healthy Indian ( we are okay with adding the work "The" in a subtle way . Slogan to incorporate in the logo Fast, Fresh and Flavorful Description of the organization and its target audience We will sell freshly prepared ready to eat Indian food (Curry, Vegetable N Meat dishes) that is made with mostly organic and wholesome ingriedients and is light, healthy and filled with flavorful nutrition that can be ready in minutes(Just heat and eat!) We have always felt that there is a gap in the market for Indian food(Esp South Indian) that is healthy and tasted homemade this is the starting point of inspiration for our pre packaged Indian food. We appreciate the struggle to find light and healthy Indian food and want to cater to the people who are health conscious, want to get their daily serving of vegetables & greens with out compromising on the flavor. Our target audience can be anyone Vegan, vegetarian or Meat eaters. But we are thinking our biggest market would be vegan or vegetairans. We want to shout out to the world and say "Say Hello to the Healthy Side of Spice" so that they know Indian food is not always greazy and heavy. Industry Food & Drink Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Green, White, red, Earth tones(Think Cinnamon,Turmeric & chilli) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Signs (Including shops, billboards etc) Notes We want our logo to convey the following key brand values and promises 1. Healthy & Lite 2. Fresh & Flavorful 3. Authentic South Indian 4. Ready to eat /delivered. We would like the logo to be aggressive, yet simple and different from the everyday indian restaurants, meal services(like using chill, or masala). We would like to incorporate the ideas of the south Indian fitness, Spices, fresh and wholesome food.(Image attached). We like the sample Logo attached, as it very clearly states the brand promises as well as its ease to remember. We are not stuck on the colors or the shape of the logo.We believe in the designers freedom and creativity. At some point we would like to be a meal delivery service and have a brick N motor place so please think about that while designing. Look forward to seeing your designs!