We are looking for a website that will have an elegant but minimalist feel to it in terms of the colours, fonts, mouse over effects (mouse over actions and any animation should be smooth), etc... Attached is a more detailed description of what the main pages should look like - if anything we have said is going to make the website less usable or less Google friendly or maybe there is a better or more efficient way of doing it, then you should advise us so that we can decide which option to take. If you can use a standard template, then that is a good option also. Navigation around the site has to be straight forward, easy to use and understand. Pages shouldn't look cluttered. Text (font, colour and size) should be easy to read. Animation can be used but on home page ONLY. No FLASH to be used anywhere on the site. The website MUST be mobile friendly and we would be looking to implement this site in Magento and HTML 5 (if possible) but definitely no FLASH. NOTE THAT IF ANY ELEMENTS OF THE IMAGES WILL CAUSE A LARGE AMOUNT OF WORK (AND THEREFORE COST), WE ARE OPEN TO SUGGESTIONS TO MAKE THE LOOK SIMILAR BUT NOT EXACTLY THE SAME (IN ORDER TO REDUCE THE COST). Also note that the images have been created using bits and pieces from many websites, hence any names of other websites or companies that appear in any of the images will obviously need to be replaced by our own names. Furthermore, the fonts need to be consistent (this may not always be the case in screenshots as some images were created in MS Word). IMPORTANT POINTS TO NOTE: * Note that you MUST be able to be WILLING and able to communicate fluently in English, and to provide regular (weekly unless otherwise agreed) status reports so that we know how far the project has progressed. * Each page created must be approved by us before you start work on any other pages (unless agreed otherwise during the course of the project). * If you have ANY queries or questions regarding any aspects of the project, then you need to take these up with us before implementing anything. * There will be some minor tweaks to the design during the implementation. Desired Skills: HTML5 Magento Keywords: Web Programming, Magento, HTML5