Name to incorporate in the logo Xinfin or XinFin Slogan to incorporate in the logo None specified. Description of the organization and its target audience Xinfin xīn means "new" in Chinese "新" fin is short for "finance" We are a capital markets consulting company with deep experience in helping financial firms build businesses units or expand their current businesses in trading, prime brokerage and clearing. Industry Accounting & Financial Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences black, gray, red, but we are open To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes One idea we toyed with is using the integral symbol for the "F" http://en.wikipedia.org/wiki/Integral_symbol Another idea would be to incorporate the chinese character into the logo somehow, but this is not a requirement What we would like is to have the pinyin "i" included in the "Xin" or "xin" as so "xīn"