Name to incorporate in the logo Anne Murray Holistic Therapies Slogan to incorporate in the logo None specified. Description of the organization and its target audience Offering holistic therapies for body and mind. Including massage, aroma therapy, Bowan Technique, reflexology, EFT, mindfulness meditation and training. Targeting all consumers of alternative therapies, complimentary therapies and healthcare. Individuals and corporations dealing with stress and stressful situations. The FULL name required on the logo is: Anne Murray Holistic Therapies Industry Spa & Esthetics Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences aqua/turquoise, copper, cream, warm and comforting colours and natural hues To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes This client is very passionate about Japan, Japanese and Zen. This would be a good start. Based on the Yin/Yan of the previous logo - client really liked this, but wants something more personalised to her.