Interim Online Marketing Manager
Why is this job important to the company? The online division of this leading brand is continuing to grow ahead of budget and has developed a variety of new digital channels to increase brand awareness, engagement and sales. Your remit will be to manage all online activity in line with sales targets, KPIs and budgets. What responsibilities will I have? Developing the strategy from traffic generation from SEO, PPC and Affiliates through to assessing and improving the customer journey to reduce drop-out rates, improve conversions and increase basket spend. Manage a team of executives and managers to plan and implement activity, set KPIs and performance measures, writing reports and presenting to SMT and the Board. Effectively assessing the cost/value/return of site developments and enhancements, managing agency relationships where required. Monitoring and assessing competitor developments and taking on board technical advances to raise profile, drive traffic, experience and increase sales. Coaching and developing your team, encouraging an innovative environment. What is the Company like? A fast paced business with little hierarchy. The benefit this brings is you can gain exposure to the senior management team and Board and demonstrate capabilities. This business looks for ways to constantly improve, therefore it’s essential you can monitor, assess and refine actions. What skills and experience will make me successful? Previous experience in a senior capacity managing full service online teams from SEO, PPC, Affiliates, Web Management, User Experience (UX), Customer Journey and Social Media Channels. If you can demonstrate the relevant skills and experience required to perform this position successfully please forward your CV with a current telephone number, postal and email address quoting the relevant reference number to email@example.com 2nd City Resourcing Ltd recruits marketing and communications staff for all types of companies and works on interim/temporary and permanent projects. 2nd City Resourcing is an equal opportunities employer. For further information please visit www.2ndcityresourcing.com or www.linkedin.com/2ndcity or contact 0121 665 6768.
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